ISMA 2026

The International Safety Media Awards (ISMA) recognise high-quality safety media from around the world. The ISMAs provide safety promotion and injury prevention professionals with an opportunity to showcase their media initiatives.

Past winners have leveraged their ISMA success, resulting in increased funding and worldwide recognition. The first ISMAs were presented at Safety 2006 in Durban, South Africa. Since then, hundreds of safety promoters have been honored for their safety media by an international panel of judges. A summary of the awards is provided https://isma-awards.org/about-isma/

The International Safety Media Awards jurors use science-driven evaluation criteria:

Production quality should be intentional to enhance the intention of the message (it does not have to be “big city” ad agency polished)
Audience was well defined and strategically chosen to meet message objectives.
Message was focused and designed to meet stated objectives.
Message was designed to have persuasive strength for the intended audience.
Message/campaign is built on a relevant theoretical framework.
Evaluation methods were well chosen to measure outcomes, and outcome goals were met.

Categories include:

Ultra-short video
Short video
Print
Online
<$50K campaign
≥$50K campaign